A West Dunbartonshire town is in line for a major economic boost if a vote to designate the area as a Business Improvement District (BID) succeeds.

The vote to make Alexandria a BID will be held on November 14.

The initiative is being spearheaded by local businesswoman Sian Wilkie, director of Wilkie's Eyecare, which is located on Main Street in the town.

If the ballot of local businesses is in favour of the BID, the centre of the town could benefit from a complete re-branding.

Sian has a practice on Main Street in the town (Image: Blueprint Media) This is aimed at making the town more attractive to locals and visitors to the nearby Loch Lomond and Trossachs National Park.

It could also provide a much-needed boost for business owners who have seen the town's mercantile offering decline in recent years.

Sian said: "Alexandria has a unique Main Street, with lots of independent firms and shops, but it has seen a real fall-off in recent years both in its aesthetic appeal and with loss of retail offerings.

"We must make sure that more enterprises are not lost and, as a local business owner myself, I want to protect jobs for the greater good of the West Dunbartonshire community."

Sian also highlighted the town's potential to attract visitors, given its proximity to the national park.

She added: "There is no signage to direct people to us, which the BID could help with, and we could provide support for businesses in areas such as staff training, advertising and better branding.

"First of all, we have to address the current state of the town and then, once we’ve improved it, shout from the rooftops to let people know about it."